The mission of the new Clayton Farmer's Market is to promote good foods from locally grown producers and regionally branded products that appeal to dedicated Market-goers, support local farmers, spotlight organic items as well as other unique or seasonal specialties, and to educate the public about the preparation of local seasonal food.

Straub's has given considerable thought to defining the "more" component of the new Market. As such, all items for sale shall be Missouri/Illinois-made and food-themed products with emphasis on the home-grown, home-made or hand crafted. Straub's shall have a booth/booths to showcase certain unique specialty items, sometimes with sampling, and always with a "foodie" theme and appeal. The goal for adding "more" is to expand the reach and appeal of the Market, so that new customers will be enthused about discovering the weekly opportunity.

The Market is located on the Straub's employee parking lot at the west end of the Straub's grocery store at 8282 Forsyth. Parking for visitors has been secured and approved on Brown Shoe Company's east side parking lot. Additional parking for vendors is available in the parking lot located directly behind Brown Shoe.